Datacloud
Data Cloud What is a Data Cloud ? Data Cloud, previously ‘CDP’ or Customer Data Platform (CDP) drives personalization and engagement for your customers. It’s part of the longstanding evolution […]
Marketing
How hotels can personalize like Amazon and Netflix
Delighting guests Hospitality is an industry that is built upon the principle of providing great personal service to guests. People working in this industry serve from the heart, and nothing
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Why Bentley is using CDP and you should too
Personalize relationships We all know our world has changed and there is no way back. The relationship with customers has evolved and we need to follow along. More and more
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Make data smarter with Salesforce CDP
How your marketer can have consistent data exchange across Salesforce The hottest new piece of marketing technology is the customer data platform (CDP). Salesforce CDP enables marketers to capture, unify, segment and activate all their customer data. A single source of truth (SSOT) for
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The 4th Edition State of Marketing
The 4th Edition State of Marketing. Insights and trends from over 8,200 global marketers engaging customers from anywhere.
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