A MultiCloud Project

A European and US high performant webshop was built with a cool Share-Your-Personal-Wishlist functionality, the possibility to ship to multiple locations or countries at once and a state-of-the-art Smart Search with the Salesforce Einstein AI-engine. All content pages were setup with the brand new Salesforce Page Designer tool which provides Neuhaus a quick and easy way to manage their own content with custom tailored drag & drop components.

Alongside the new Commerce Cloud Platform, FORWARD also provided the Neuhaus Marketing Team total flexibility and control over their future mailing campaigns and customer journey’s with the implementation of a Salesforce Marketing Cloud Business Unit.

In the upcoming months this will all be fully connected with Neuhaus’ current cash register system and a Salesforce Service Cloud environment as their brand new CRM-tool. This will ensure Neuhaus Customer Service employees can communicate to their customers in a unified approach across multiple channels. The ultimate goal ofcourse is to get a 360° view of the customer’s personal details together with the online and in-store order history in one single platform.

For payments, Neuhaus built on their already successful relationship with Adyen. Since 2018, Adyen has been supporting their growth and global expansion ambitions, first in the US by processing their POS transactions and later with ecommerce and POS in Europe. With one payments provider, Neuhaus could centralize their payments data and decrease the number of contracts they had to deal with, leaving them more time to focus on their expansion plans. The relationship was particularly helpful during the pandemic. Neuhaus easily migrated to digital sales channels using Adyen’s Pay by Link feature.