Belgian college Hogeschool PXL chooses Salesforce to educate the new generation e-business experts

Belgian companies need to focus on e-business more than ever before. The current COVID-19 crisis has only enforced this. Belgian college Hogeschool PXL enters into a partnership with Salesforce. Ben Lambrechts, managing director Hogeschool PXL: “We have a critical role in the society as a college in this crisis; on the one hand we support health care with our Healthcare-trainings, on the other hand we boost our economy by educating new e-business and sales talent together with Salesforce and Salesforce partner FORWARD”.

The rush towards the cloud, towards more e-shops is going fast. Salesforce, market leader in CRM- and commerce solutions, captured in the past few months a global growth in e-shop visitors from 13 billion visitors per month to 22 billion visitors. However, only launching an online webshop is not enough these days. Customers prefer a rich experience during their shopping journey. The demand for a new generation of e-business experts is in the rise. The department PXL-Digital and Salesforce represent an important consortium and build a unique education in business intelligence within the specialization of software management.

Carmina Coenen, Deputy Country Leader Salesforce Belgium: “There is a clear change in our behavior toward online shopping. Many customers don’t see this as a problem anymore. All ages experienced this during the last few months. Because of the pandemic and social distancing, the role of physical shops will renew. Stores will be more important to support online sales and will be more focused towards experience. A relevant and personal communication towards employees, clients and stakeholders is vital here. Embedding Salesforce within the curriculum will offer companies and institutions all possibilities to move forward quickly.

Bruno Braes, managing partner at FORWARD: “The functioning of the consortium is based on two important pillars. Salesforce Belgium will commit itself for all the support on the level of the platform and the provision of the material. FORWARD will dive into the classroom, train and project coaches and will guide final team projects. Our company will become a college.”

Tristan Fransen, head of eduction for Applied Informatics: “I like that we can attract a network of worldwide Salesforce experts in our courses through online learning with FORWARD. This method aligns perfectly with our new hybrid model of education. This track fits in our vision of community-driven tutoring: creating education together by and for companies.”

Ben Lambrechts concludes: “The department PXL-Digital will take the first step with this specialization within the education of Applied Informatics. On top of that, our colleagues from the professional bachelor Marketing and the graduate training Sales are ready to establish Salesforce education as well; speaking of a boost.”