At FORWARD, we’re passionate about empowering our customers to take full control of their Salesforce Marketing Cloud tool and strategy. Through our Enablement Accelerator program, we’ve seen incredible transformations in how businesses use Marketing Cloud. Here, we’ll share our approach to Salesforce Marketing Cloud training and how it can help you unlock the full potential of your marketing automation platform.
Our philosophy
When I started my first job on customer side, I learned the ins and outs of Marketing Cloud by working closely with consultants. This hands-on experience, built on collaboration, knowledge sharing, and problem-solving, solidified my belief in the power of genuine partnership.
Now, as a consultant, my goal is to help our customers gain the skills they need to succeed in Salesforce Marketing Cloud (SFMC). Our comprehensive SFMC training program starts with a thorough audit of your Marketing Cloud environment, providing a clear picture of your current setup. We then tailor recommendations and best practices to inspire new ideas and optimize your marketing campaigns.
Real impact, real results
Customers who have participated in our accelerator program have experienced significant breakthroughs. Even those who have been using Marketing Cloud for years have finally grasped previously challenging concepts. They gain confidence quickly, understand why configurations are implemented in specific ways, and become more proficient in their roles.
Our training goes beyond generic Marketing Cloud concepts. We customize the curriculum to fit your specific environment and data model. After the training, we continue to support your team as they implement new journeys and projects. You take the lead, but with us by your side discussing approaches and solutions, ensuring efficiency and effectiveness.
Addressing common challenges
Many customers come to us struggling with their current setups, which often include legacy configurations left behind by previous individuals or partners who are no longer involved. They frequently face challenges in understanding how or why things were originally built in a particular manner. Despite having great ideas for new campaigns or journeys, they don’t know how to execute them themselves. Additionally, they typically have data scattered across the environment in too many different Data Extensions and numerous automations running that they don’t fully understand or know how to optimize.
This is where our program makes a difference. We help customers make sense of their existing setups, streamline and optimize their data and automations, and build a solid foundation for future projects. By empowering them with the knowledge and skills they need, we enable them to confidently take charge of their Marketing Cloud tools.
Empowerment through collaboration
We believe this approach works because it empowers teams to take ownership and confidently use their tools. Our comprehensive program ensures you’re not just learning but gaining the skills and confidence to drive your business forward. Let’s unlock the full potential of your Marketing Cloud tools together. Join us and experience the difference a true partnership can make.
