LolaLiza
How LolaLiza said goodbye to
outdated UX by choosing
FastForward
LolaLiza was facing the challenge of outdated technology and design on their digital platforms. Seeking to modernise their website and app, they turned to us for a solution that offered speed, flexibility, and personalisation. By implementing the FastForward Composable Storefront Accelerator, we enabled LolaLiza to improve platform performance, deliver tailored user experiences, and future-proof their e-commerce operations. This successful collaboration marked a significant milestone, empowering LolaLiza to stay ahead in the competitive fashion industry.
The story of LolaLiza
LolaLiza is synonymous with trendy, affordable fashion for women in Belgium. They design stylish collections that not only capture the latest trends but also cater to the unique preferences of the Belgian market. They are known for creating bold, colourful clothing that suits a variety of styles and believe that what women wear should reflect their personality. Their goal is to boost women’s confidence through their distinctive, feminine designs. At LolaLiza, they celebrate the beauty in every woman, ensuring that they not only look good but feel good too. They are known for a wide selection and a highly personalised service—with a smile! At LolaLiza, they believe that sustainable and socially responsible business practices are the only way to continue creating colourful and high-quality collections for years to come. That’s why they work continually to make sure that their suppliers respect International Labour Standards. It’s a major key to be a Lolaliza supplier.
The goal
As a growing fashion retailer, LolaLiza recognised that their existing digital platforms were becoming outdated, both in terms of technology and design. They needed a solution that would not only modernise their website and app but also provide the flexibility to adapt to future demands.
LolaLiza’s primary goal was to overhaul their technology, front-end, and design to create a more dynamic and adaptable platform. They aimed to deliver a seamless experience across both web and app, ensuring a consistent and tailored omnichannel experience that meets the unique needs of each platform. Additionally, they aimed for greater freedom to make changes or add features as their business evolved, ensuring their digital presence could keep pace with their growth.
By modernising these aspects, LolaLiza aimed to future-proof their e-commerce operations, allowing for more creative and technological freedom while improving the overall user experience.
LolaLiza approached us with a clear set of objectives:
- Modernise the technology: The existing website and app needed a complete technological upgrade to support future growth and scalability.
- Improve design and user experience: The brand wanted a fresh, modern look that would improve the shopping experience, focusing on mobile-first approach.
- Improve speed and introduce Personalization: LolaLiza wanted a solution that would not only boost the performance of their platform but also lay the groundwork for personalised shopping experiences, enabling them to deliver faster and more tailored services to their customers.
Our approach
To meet LolaLiza’s goals of modernising their technology and design while providing flexibility for future changes, we implemented our FastForward Composable Storefront Accelerator. FastForward is a pre-built, headless storefront designed to get businesses up and running quickly without the need for extensive development work. It leverages the Salesforce Managed Runtime and a set of customisable modules and pre-built components, enabling LolaLiza to launch their updated webshop in record time.
With FastForward, our team has the creativity and technological freedom to easily implement design changes or add new features as their business evolved. The solution also handled all the complex technical aspects, including infrastructure, security, and scaling, allowing LolaLiza to focus on delivering an exceptional shopping experience for their customers.
By combining the powerful capabilities of Salesforce Commerce Cloud with the speed and flexibility of FastForward, we provided LolaLiza with a future-proof platform that supports their growth and innovation in the competitive fashion retail market.
As LolaLiza is one of our loyal customers since 2021, we’re incredibly proud that they are the first customer for whom we integrated our FastForward Composable Storefront Accelerator. This successful integration marks an exciting milestone for both LolaLiza and FORWARD, as we continue to push the boundaries of what’s possible in digital commerce!
Alexandra Bor
“Our new e-commerce platform represents a considerable leap forward for our digital presence. The limitations of our previous system – from outdated programming language to sluggish performance – had become significant bottlenecks. This replatforming was essential to deliver the seamless, engaging shopping experience our customers deserve.
Beyond technological advancements, this project has been a source for innovation. Our team mastered new skills, from the mobile-first approach to the intricacies of React and PWA development. Most importantly, we’ve strengthened our collaborative spirit and agility, proving that even the most complex challenges can be overcome with a shared vision and determination.”
