The 4th Edition State of Marketing
The 4th Edition State of Marketing. Insights and trends from over 8,200 global marketers engaging customers from anywhere.
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Automaton – A chrome extension for Account Manager
Why Automaton? Some time ago, I received some grievances that logging into the Account Manager of Salesforce Commerce Cloud B2C every 15 minutes with Multi-Factor Authentication enabled was not a
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B2C Commerce consulting Salesforce Partner Advisory Board election
Since the beginning of 2021 we can call ourselves the proud owners of a navigator expert badge for B2C Commerce. We earned these in 2 specialisations: B2C Commerce and Einstein for Commerce. These are
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Commerce PWA Kit & Commerce Managed Runtime, the fast-path to Headless
Headless commerce? Headless commerce gives merchants the agility to keep pace with their shoppers. It lets them create custom experiences and deliver commerce to any device or application. But what
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Meet FORWARD at Salesforce Basecamp
Salesforce is coming to Belgium and you’re invited to join us on this exclusive and inspiring day in Brussels! In the digital world of today, everything is connected and going
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What is Marketing Automation?
You’ve heard people talk about it. They say it’s a game changer and you know marketers who have integrated Marketing Automation in their strategy, but what exactly is it and how can
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Why a good email strategy results in higher engagement
We have all heard of it, the fourth industrial revolution is upon us. Where the previous three were focusing on steam, electricity and computing, the new Industry 4.0 is all
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A guide to using Interactive Email in Salesforce Marketing Cloud Engagement
Start implementing ways for your customers to leave feedback in one click, without leaving their inbox. It will help you driving personalization in segmentation and connect on a 1:1 level.
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All you need to know about Marketing Cloud Journey Builder Path Optimizer
Experiment in Journey Builder with tests based on email engagement metrics or other outcomes using Path Optimizer. Intuition is good, but data tells the story! This article will tell you
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FORWARD is an official Salesforce Intelligence partner
Every marketing investment in one place FORWARD is now an official Salesforce Intelligence (formerly Datorama) partner, proud 3th partner in the BeNeLux. Our team will we able to help you make the best
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