Insights

FORWARD launches a unified approach to CRM and Marketing Automation for a new era of customer engagement As a trusted Salesforce Summit Partner, FORWARD is paving the way for a future where personalized customer conversations are a key differentiator for business success. By combining centralized customer and behavioral data, AI-driven personalization, smart marketing automation, and […]

When it comes to building and maintaining a robust digital ecosystem, having the right Salesforce developer by your side can make all the difference. Developers often bring a range of skills that allow businesses to solve complex problems, whether it’s creating seamless integrations or designing custom features. If you are considering a Salesforce solution for

When it comes to building and maintaining a robust digital ecosystem, having the right Salesforce developer by your side can make all the difference. Developers often bring a range of skills that allow businesses to solve complex problems, whether it’s creating seamless integrations or designing custom features. If you are considering a Salesforce solution for

For marketers, data is the backbone of every strategy. But with so much data coming from various campaigns, channels, and formats, making sense of it all can be overwhelming. This is where Marketing Cloud Intelligence (formerly Datorama) steps in. This powerful platform from Salesforce takes all your scattered marketing data and turns it into actionable

When aiming to drive digital transformation and improve customer engagement, choosing the right Salesforce agency is key. A trusted Salesforce partner brings the expertise needed to maximize Salesforce’s cloud solutions, aligning your CRM strategy with your business goals. Whether you’re a large enterprise or a fast-growing e-commerce business, partnering with a Salesforce agency ensures the

As businesses grow, so do their challenges. Managing service desk inquiries, streamlining sales efforts, and delivering personalized customer experiences can strain even the most efficient teams. Enter Agentforce, Salesforce’s innovative tool that empowers organizations to build and manage autonomous agents, revolutionizing how tasks are handled across departments like Marketing, Commerce, Sales, and Service. What is

Building strong customer bonds is vital for any organisation’s prosperity in today’s fast-paced business world. You can achieve sustainable growth by fostering meaningful relationships, engaging with them, and ensuring their satisfaction. This post delves into the benefits, features, and advantages of Salesforce Loyalty Cloud and how it can enhance your efforts to establish customer loyalty.

With businesses constantly evolving, having a robust CRM system is essential for staying ahead of the competition. A Salesforce consultant can be the key to unlocking the full potential of your Salesforce platform, ensuring that it aligns perfectly with your business goals. Whether you’re looking to optimise your existing CRM system, or you need a

In today’s competitive market, having a well-crafted loyalty programme is crucial for businesses aiming to enhance customer retention and engagement. A well-designed loyalty programme not only rewards repeat business but also strengthens customer relationships, driving long-term loyalty. To effectively manage and optimise these programmes, businesses need a sophisticated solution like Salesforce Loyalty Cloud. Luckily, we