Despite the fact that JBC’s online shop was already growing, the Belgian clicks & bricks fashion retailer felt a drop in its turnover due to the growing competition on the internet. It’s a fact, consumers continue to buy more online. This trend becomes even more important when we know that fashion belongs to the top categories within the online expenses in Belgium. So, it was time for JBC to change pace and increase online sales even more by creating a simpler and faster online shopping experience.
The answer to JBC’s question? Omnichannel! JBC is known for its excellent customer experience. It is therefore a logical step to extend this experience to all channels; from mobile to online to shop and kiosk; customer is always king. FORWARD helped JBC by starting from a mobile-first approach. This made it possible to center all inspirational elements, like their images and magazines. But that’s not all; besides the total-look suggestions, the AI-tool ensures the customer can also count on personal online fashion advice. A last optimization to create a great online experience was the improvement of JBC’s search, thanks to an expansion of the filters and enriched product info.