It is their mission to work towards a unified way of working for different brands. D’Ieteren Auto needed one overall Marketing Automation system that is accessible by their marketing team. Forward was tasked to support their campaign management within Marketing Cloud. With a clear view of working towards the large event of Brussels Motor Show in Brussels in January 2020, our Marketing Cloud Consultant was tasked to support D’Ieteren Auto with their email marketing. The final outcome of this project was a clear branding and campaign strategy for each of the brands of D’Ieteren.
D’Ieteren Auto owns several car brands such as Volkswagen, Seat, Skoda, Audi and Porsche that all set a different tone of voice towards customers. To gain more control over the brands, the emphasis was on a clear branding strategy within the different business units of Marketing Cloud. Forward’s consultant made a total of 30 campaigns over 6 months that covered newsletters, special offers, contests and launches of new cars. Multiple templates, content blocks and logos made this possible. Forward is known for sharing best practices on email and template design.
As a campaign manager, you always nurture a strong focus on reporting. Marketing Cloud offers various possibilities to gain insights from reports. Forward made strong recommendations on daily and weekly reporting for the several campaigns that were established. A steep learning curve enabled progress over these months. The impact with online marketing for both existing and new clients and growth possibilities is enormous. A strong communication with the team of D’Ieteren Auto was necessary to make this all possible.
By using Marketing Cloud, D’Ieteren Auto was enabled to build a strong brand strategy for multiple of its brands. With the help of Forward several successful campaigns were easily managed with the Brussels Motor Show as a cherry on the cake.