Product Detail Page: 5 Do’s and Don’ts

Our LinkedIn followers’ opinion

We asked our LinkedIn followers’ opinion on the most critical aspect of a website. They had four options to choose from: homepage, product detail page, checkout, and personal experience. After analyzing the results, we were surprised to discover that most people believe the product detail page is the most important aspect of a website.

What is a Product Detail Page? 

Before we dive into the do’s and don’ts of creating a great product detail page, let’s define what it is. A product detail page is a crucial element of any e-commerce website that provides customers with detailed information about a specific product. It typically includes product images, a description, specifications, pricing, and other essential details that a customer needs to know before making a purchase. A well-designed product detail page provides accurate and detailed information. And it also engages customers and encourages them to make a purchase. So, let’s explore the do’s and don’ts of creating a product detail page that will keep your customers happy and coming back for more.

5 Do’s and Don’ts for Creating an Effective Product Detail Page

Don’t use low-quality images 

Low-quality images can give customers a negative impression of the product and decrease their likelihood of making a purchase. 

Do showcase high-quality images  

Displaying high-quality images of the product from different angles can help customers get a better idea of what the product looks like and improve their overall shopping experience. 

Don’t use vague or incomplete product information

Failing to provide detailed information about the product can leave customers feeling unsure about whether or not the product is right for them.

Do provide detailed product information

It’s important to provide detailed information about the product, including its features, benefits, and specifications. This can help customers make an informed decision about whether or not the product is right for them. 

Don’t hide customer reviews and ratings

Hiding customer reviews and ratings can make customers feel like you’re trying to hide something and decrease their trust in your brand. 

Do include customer reviews and ratings

Displaying customer reviews and ratings on the PDP can help customers see what others think about the product and help them decide whether or not to make a purchase.

Don’t make the add to cart button difficult to find

Making the “Add to Cart” button difficult to find can frustrate customers and decrease the likelihood of making a sale. 

Do make the add to cart button visible

Make sure the “Add to Cart” button is prominently displayed on the PDP so that customers can easily add the product to their cart and continue shopping.

Don’t provide irrelevant product recommendations

Providing irrelevant product recommendations can make customers feel like you don’t understand their needs and decrease their trust in your brand. 

Do provide related product recommendations
 

Offering related product recommendations on the PDP can help customers discover other products they may be interested in and increase the likelihood of making a sale. 

Conclusion

In conclusion, creating an effective product detail page is essential to the success of your online sales. By following the 5 do’s and don’ts we’ve outlined, you can create a PDP that engages customers, provides detailed information, and increases the likelihood of making a sale.

Remember, your product detail page is often the first impression customers have of your product and your brand. So make sure it represents your business accurately and effectively.
This by

• showcasing high-quality images
• providing detailed product information
• displaying customer reviews and ratings
• making the “Add to Cart” button visible
• offering related product recommendations

you’ll be well on your way to mastering the secret sauce to online sales.

Need help implementing these tips?
Let’s get in touch and watch your online sales soar!