How to choose the right payment provider for your brand?

The world of eCommerce is vast, and payment providers are a crucial part of it. How you handle payments can make or break the customer experience and your sales. There are numerous payment providers available to consumers. But how do you choose the best payment solution for your brand without getting overwhelmed? This article will help you through the factors you must consider when selecting a payment provider that aligns with your business needs. This blog post will help you find answers in how to choose the right payment provider for your brand.

Online vs Offline

When selecting a payment provider, it’s crucial to factor in your brand’s physical and online presence. Brands operating online and offline should opt for a payment solution that functions seamlessly across all channels. Many providers cater to online and offline needs, simplifying the integration of payment systems. However, if your brand operates exclusively online, you’ll need a payment solution compatible with your eCommerce platform.

Where do you operate?

When deciding on a payment provider, it’s crucial to consider the countries in which you conduct business. Each country has its payment methods, so you should choose a provider that accommodates the payment methods used in your desired countries. This will guarantee that customers can complete transactions smoothly and confidently, enhancing sales and customer contentment.

UX and the flow of the checkout process

Providing a seamless user experience is essential to every eCommerce platform, including the payment process. A trustworthy payment solution should ensure a trouble-free customer experience, from checkout to final payment. It should be easy to use, swift, and secure. A streamlined payment process can significantly increase the chances of customers completing their purchases, leading to greater sales for your brand.

The providers!

Mollie

Mollie is a popular payment provider that online merchants widely use. The platform provides various payment methods, including credit card payments, direct debit, and PayPal. With Mollie, businesses can easily accept payments from customers in over 40 countries. Mollie’s user-friendly interface and quick integration with a website make it an attractive choice for businesses of all sizes. Mollie also offers detailed reporting and insights on payments, making tracking transaction history and managing funds easy. The platform also has a robust fraud prevention system to keep transactions secure.

Mollie is also known for its transparent pricing model and low transaction fees, making it a cost-effective solution for businesses. The platform offers a free plan for small businesses, which includes a fixed price for each transaction and no hidden costs. Mollie’s customer support is top-notch, with a dedicated support team available to assist businesses with any issues. Overall, Mollie is an excellent choice for companies that want to expand their payment options and provide a seamless checkout experience for their customers.

CCV

Originating in the Netherlands, CCV has been a steady presence in the payment solutions industry for over 60 years. They have consistently demonstrated a commitment to developing payment solutions that are both innovative and reliable. Their flexible and adaptable approach allows them to meet the specific needs of a wide range of businesses.

More than just a payment provider, CCV positions itself as a supportive partner, aiding businesses in their growth and development. Their long-standing experience and an evident passion for innovation have earned them a reputation as a trusted choice for businesses seeking secure and efficient payment solutions.

CCV’s vision extends beyond the present, focusing on creating a future where digital payments are accessible and effortless for everyone. This forward-thinking approach drives their continuous innovation and service improvement. Their customer-centric ethos and technical expertise make them a reliable partner for businesses navigating the complexities of digital transactions. Their goal is not just to meet the current needs of businesses but also to anticipate and prepare for future trends.

Salesforce Commerce Cloud Payments

Salesforce Commerce Cloud Payments offers a streamlined and integrated solution for eCommerce brands looking to launch their commerce site with a robust payment system. This solution makes the integration process simple and easy, allowing brands to get to market faster and start processing payments efficiently.

Commerce Cloud Payments is fully integrated with a range of Salesforce Commerce Cloud products, providing brands with a seamless checkout experience that includes credit card and express checkout options such as Apple Pay and Google Pay, and non-card payment methods like SEPA, iDEAL, and Bancontact.

Brands can also benefit from embedded fraud protection, ensuring their commerce site is secure and trustworthy for customers. This integration allows brands to launch their commerce site quickly, with a full suite of payment options, while benefiting from the power and scalability of Salesforce Commerce Cloud.

Adyen

Adyen is a payment solution provider designed to meet the needs of businesses of all sizes. It offers a comprehensive suite of payment methods and services, including online and in-store payments and mobile and recurring payments. Adyen also provides a global payment platform, which supports local payment methods in more than 150 countries, making it a popular choice for businesses looking to expand into new markets. Adyen’s platform is designed to be user-friendly and intuitive, ensuring that the checkout process is smooth and hassle-free for both the customer and the business.

Adyen is known for its secure payment processing and fraud protection. The company uses advanced security measures to protect both the customer’s sensitive information and the business’s revenue. Adyen’s platform also offers detailed reporting and analytics, which can help companies to make informed decisions about their payment process.

Adyen product page

In the digital world, the importance of seamless payment integration in e-commerce platforms cannot be overstated. One such integration that has been gaining attention is the incorporation of Adyen into Salesforce B2C Commerce Cloud. Our team has had the opportunity to delve deep into this integration, and we’re eager to share our insights.

Adyen is a comprehensive payment platform that supports a wide array of local payment methods and currencies, making it an attractive choice for businesses aiming to provide a smooth payment experience to their global customer base.

Salesforce B2C Commerce Cloud is a dynamic eCommerce solution that empowers businesses to deliver unique shopping experiences. Fusing these two platforms can significantly enhance a business’s e-commerce capabilities.

Our team of experts has developed a strong understanding of Adyen and Salesforce B2C Commerce Cloud. We’ve had the opportunity to implement Adyen into Salesforce B2C Commerce Cloud for various clients with unique needs.

Our approach is always customised to the specific requirements of each business, ensuring a seamless integration that enhances the overall customer experience.

Our process begins with thoroughly understanding your business model, target audience, and specific needs. This understanding allows us to configure Adyen to align with your objectives. The technical implementation follows, ensuring that Adyen fully integrates into the Salesforce B2C Commerce Cloud platform. We ensure that all local payment methods and currencies supported by Adyen are available to your customers.

We don’t just stop at setting up your payment system – we’re committed to providing continuous support and maintenance to ensure it operates at its best!

If you need more help deciding on the best solution for your brand, we are here to help! We’re confident we can assist you in finding the most fitting option.