Shape Your Success
with Expert-Led Training
Welcome to the
Welcome to FORWARD Academy, where we shape your success in Marketing, Commerce, and Core platform. Dive into a comprehensive learning experience designed to transform beginners into industry experts, across a spectrum of critical business technologies. Whether you’re starting with our basic user courses or progressing to our advanced modules, our tailored training programs are crafted to meet your specific needs.
We believe in empowering you with the skills necessary to excel. Each of our courses, from Commerce Cloud setups to intricate Marketing Cloud strategies and Core Platform management, is delivered with a perfect blend of theoretical insights and practical applications. Engage with our expert-led sessions and come away with not just knowledge, but also hands-on experience and a robust support manual for ongoing reference.
Our Trainings
Our custom-tailored approach ensures that each training session is adapted to the unique requirements of your business, following an insightful free intake session. Whether you are setting up your e-commerce shop, launching your first marketing campaign, or managing backend operations, FORWARD Academy is your partner in professional development. Join us and step forward into your future, armed with the tools and confidence to succeed in the fast-evolving digital landscape.
Commerce Cloud
Basis User training - Commerce Cloud
Our Salesforce Commerce Cloud – Basic Training package is designed for Commerce Cloud beginners that are eager to get their ecommerce shop up and running as fast as possible. The training comes with a complete manual of everything we touched during the training so that you and your team have something to fall back on in case you need it.
Duration – At the end of this 3-day course, you’ll be ready to manage your product catalog, manage online content and create online campaigns
The course includes topics that go from a basic setup of the platform all the way to activating your first online promotion.
- Navigate in Commerce Cloud
- Catalogs & Categories
- Products, Pricebooks & Inventory Management
- Sorting Rules
- Campaign & Promotion setup
- Content management (Page Designer)
- Improving Search Content management (Page Designer)
- Results
Admin User training - Commerce Cloud
Our Salesforce Commerce Cloud – Admin Training package is an extension on the Basic Training where we cover more administrator functionalities within the Business Manager. Alongside the presentation, we also include a hands-on manual where we explain everything this course covers in detail.
Duration – At the end of this 3-day course, you’ll be ready to take on the role of site administrator.
The course includes the following topics:
- User & Roles Management
- Order Management
- Shipping Methods
- Log Management
- Objects & Attributes
- Services Setup
- Import & Export of Data
Advanced Modules - Commerce Cloud
Our Salesforce Commerce Cloud Advanced Modules are topics for those who want to become a real expert. During the course of a custom built program you will get to know all functionalities Commerce Cloud has to offer. Each module will be accompanied with a presentation and an in-depth manual.
Duration – This is based upon how many modules are to be included in the customized training program.
Modules:
- Reports & Dashboards
- Einstein Recommenders
- Content Management
- SEO Optimalisation
Marketing Cloud
Basis User training - Marketing Cloud
Our Salesforce Marketing Cloud – Basic Training package is designed for Marketing Cloud beginners that are eager to get their marketing strategies up and running. The training comes with a complete manual of everything we touched during the training so that you and your team have something to fall back on in case you need it.
Duration – At the end of this 2-day course, you’ll be ready to create your own emails, define and build your audiences and implementing your customer journeys.
The course includes topics that go from a basic setup of the platform all the way to activating your first customer journey.
- Marketing Cloud Setup
- Navigate in Marketing Cloud
- Beginner Email Marketing Strategies
- Content on all Studios and Builders necessary to launch your first campaign
- Exercises on each topic to strengthen your knowledge and understanding about the subject
Admin User training - Marketing Cloud
Our Salesforce Marketing Cloud – Admin Training package is an extension on the Basic Training where we cover more possibilities of Marketing Cloud. Alongside the presentation, we also include a hands-on manual where we explain everything this course covers in detail.
Duration – At the end of this 3-day course, you’ll be ready to create personalized audiences, understand and use AI capabilities and automate your marketing strategies.
The course includes the following topics:
- Advanced Setup
- Data management
- Integrate more complex Journeys
- Explore Mobile Studio
- Marketing Cloud Einstein functionalities
- Exercises on each topic to strengthen your knowledge and understanding about the subject
Advanced Modules - Marketing Cloud
Our Salesforce Marketing Cloud Advanced Modules are topics for those who want to become a real expert. During the course of a custom built program you will get to know all functionalities Marketing Cloud has to offer. Each module will be accompanied with a presentation and an in-depth manual.
Duration – This is based upon how many modules are to be included in the customized training program.
Modules:
- MC Connect
- Dynamic Content
- Interactive Email Content
- Web Studio - Cloudpages
- Advanced Journey Builder
- Subscriber Management Process
- Synchronized Data Extensions
- Intelligence Reports
- Einstein Web/Email Recommendations
- Einstein Engagement
- Behavioural Triggers
- Advertising Studio
- Mobile Studio
- Reports & Dashboards
Core Platform
Basis User training - Core Platform
Our Salesforce Core Platform – Basic Training package is designed for Core Platform beginners who are an end user, like customer service, Sales reps,… The training comes with a complete manual of everything we touched during the training so that you and your team have something to fall back on in case you need it.
Duration – At the end of this 2-day course, you’ll be ready to create your own playground, manage objects, records and page types.
The course includes topics that go from a basic setup of the platform all the way to activating your first online promotion.
- Core Platform setup
- Security Model
- Data structure (Objects & Records)
- Salesforce Search
- Import & Export of data
- App Exchange
Admin User training - Core Platform
This training is intended for users who want to be a Salesforce Administrator and will do (basic) configurations in the Core Platform like junior Salesforce consultants or a customer admin who is intended to perform configurations in the setup console of Salesforce.This training contains the basics for a Salesforce administrator and is designed to participate in the Salesforce Administrator Certification exam.
Duration – At the end of this 3-day course, you’ll be ready to take on the role of site administrator.
The course includes the following topics:
- Core Platform advanced setup
- Security Model Management
- Sharing data
- Creating custom objects & record types
- Managing Page Layouts
- Email templates
Advanced Modules - Core Platform
Our Salesforce Core Platform Advanced Modules are topics for those who want to become a real expert. During the course of a custom built program you will get to know all functionalities the Core Platform has to offer. Each module will be accompanied with a presentation and an in-depth manual.
Duration – This is based upon how many modules are to be included in the customized training program.
Modules:
- Reports & Dashboards
- Flow Builder
- Data Loader
- ...
